AI Deep Research, Sales Real Talk, and Websites that Actually Work
April's buzzing with strategic conversations on AI! I’m thrilled to be speaking at two exciting events in April. Both designed to get beyond AI hype, straight into actionable, growth-driven strategies.
Returning to DigiMarCon Canada 2025 in Toronto!
My session: "Beyond the Prompt: How AI Deep Research is Reshaping Marketing Strategy"
Most brands still treat AI as a glorified content creator or a quick productivity hack. But there's SO much more you can do.
My focus?
Showing marketers and founder-led brands how to leverage AI for deep, strategic research.
Here's a sneak peek into what I'll be covering:
✅ Going Beyond Generic Prompts: We’ll explore how to use AI as your strategic research partner - digging deep into audience insights, emotional drivers, and competitive market gaps.
✅ Accelerating Brand Clarity and Reach: How AI-driven deep research can dramatically refine your brand’s point of view, sharpen your messaging, and fast-track confident, impactful marketing decisions.
✅ Building a Repeatable AI Workflows: I'll share a practical, plug-and-play framework complete with prompt templates - ready for you to implement immediately into your monthly marketing routine.
If AI isn't elevating your strategy, storytelling, and growth potential, it's not yet working for you.
🌟 Are you attending DigiMarCon? Let’s connect IRL - I’d love to meet you there and geek out on all things AI and marketing strategy!
👉 Don't have a ticket yet? Reserve your spot and check out the full event schedule: https://digimarconcanada.ca/
AI in Sales: hype, hope, or headache? 🤔
That's exactly what we'll unpack in a candid virtual roundtable hosted by the amazing Talica Davies, Sales Consultant, on Wednesday, April 16, at noon ET.
AI has resoundingly landed in every stage of the sales process - from cold outreach and lead nurturing to pipeline follow-ups and closing deals. Some teams are thriving, scaling faster and smarter.
Others?
Not so much.
They're wondering if AI is merely another distraction, diluting genuine human connections and muddying their carefully crafted sales messages.
I'll be joining a lineup of seasoned pros to talk about what's actually working (and what's absolutely NOT!) when it comes to AI in the sales landscape.
We'll dig into:
✨ How AI genuinely helps teams move faster without losing authenticity
✨ Common pitfalls that break trust or confuse your messaging
✨ How to use AI without sacrificing your brand voice, core values, or conversions
✨ Practical, human-centered AI strategies you can confidently implement right now
✨ What's next on the horizon for AI in sales - and how to stay ahead without burning out
If you're a founder, sales leader, or part of a GTM team trying to make sense of the AI hype, this conversation is for you. This is NOT a "tech-bro AI" event - it’s real talk, smart insights, and practical tips to make AI work for your business (or confidently decide when to skip it altogether!)
Join us and bring your toughest questions. Let’s sort through the noise together.
🎙️ Featured AI Podcast Episode: Websites That Work: Accessibility, SEO, and Essentialism in 2025 (with Steph Sedgwick)
This week on the AI Literacy for Entrepreneurs podcast, Steph Sedgwick of Clarity Web Design drops essential knowledge on making your website a business growth tool (not just another "pretty paperweight").
Listen for:
Why designing for accessibility significantly boosts organic traffic (think 450% increase!)
How AI can help you optimize your website for both humans and search engines without losing your voice
Practical SEO tips for creating strategic, accessible, and high-performing content
(And if you love the show, please leave us a 5🌟 review - it helps more entrepreneurs discover actionable AI insights!)
📩 Let’s Talk!
I'd love to know what AI challenges you’re facing right now - email me or DM on LinkedIn and tell me where you're stuck or thriving.
