How to choose the right AI literacy program (to build your marketing skills consistently)
Unless you’ve been on a yoga retreat in the mountains, you know that artificial intelligence (AI) is transforming how we work and live. As AI capabilities explode, developing AI literacy (for yourself and your team) is becoming essential for anyone in business.
And guess what, in under a year since OpenAI stormed on the scene, with ChatGPT, to take generative AI to the masses, the number of programs available to help you learn AI have EXPLODED.
Not all AI training and premium content programs are created equal.
With so many options out there, how do you choose an AI literacy program that will really build your skills and strengthen your domain expertise?
Here are key criteria to look for when selecting an AI education program
Customized, practical curriculum
Avoid generic AI overviews. Look for training customized to a specific role or to specific needs. For example, if you’re looking to build your AI skills in marketing and communication, don’t buy a general prompt package where you’ll be thumbing through a virtual dictionary with no significant savings of time.
Your program should go beyond AI theory to give you practical frameworks and prompts you can immediately apply in your marketing and communication work. The training should be regularly refreshed with new material tailored to current AI capabilities. Canned, outdated content won't cut it in a field that’s moving as fast as this one is.
Strategic guidance; not just tools
Programs that only offer access to AI tools like ChatGPT fall short. The tools alone aren't enough without the knowledge of how to strategically apply AI to your unique business challenges. Choose in-depth guidance on AI strategies and best practices for your industry from seasoned experts. This strategic angle is how you'll get the most business value from AI.
The track record of your teachers
Marketing claims are cheap. It’s getting harder than ever to distinguish established programs from programs thrown together overnight. In the case of AI, since much of what is available in the mainstream is new, it’s even harder!
Look for programs that have clearly articulated goals in helping professionals like you achieve specific business goals with AI. Ideally, the program should highlight specific ways in which people are successfully applying their AI skills.
In other words, look for strong use cases that resonate over ex-Cryto-bros in front of jets haha!
Long-term mastery approach
AI literacy isn't built overnight. To fully embed AI in your work, you’re looking at extended time frames in training approaches that extend over months, not days. Choose programs substantial enough to deliver long-term, lasting skills through sustained learning. Avoid short workshops that barely scratch the surface or one-off PDF downloads that promise to be the cure all.
A cost that fits in your budget
Quality AI education that delivers real skills requires qualified instructors investing significant time. Your best results will come from premium programs, not freebies. Expect to invest anywhere from $500 to $2000 a year for comprehensive AI training that you can DIY. For more personalized group or 1:1 support, you can expect to pay anywhere from $3,000 to $10,000 per year. However much you decide to set aside in you budget, view it as an investment in your professional future that will pay dividends for years to come.
One program that ticks all the boxes!
If you’re still here and reading, you’re serious about this AI literacy thing! Kudos. May I introduce you to The AI Advantage program, which exemplifies these criteria for effective AI literacy training. The 12-month premium program combines customized prompts, tutorials, and strategic frameworks tailored specifically for marketing.
Early participants in the program have already seen incredible time savings and new marketing capabilities thanks to their new AI skills. The TINY investment is well worth it for consistent long-term AI fluency that transforms your work.
