It's been an incredible year since we launched The AI Advantage Program, and I’m just getting started! 🚀

I’ve had a few very exciting weeks, during incredibly fun things with collaborators and Marketing Power Circle Members. Buckle up because I'm here to change the visuals you might have in your head, with tales from the AI frontier and my not-so-secret life as a speaker and entrepreneur

As a marketer, I have mixed feelings about messaging involving ‘multiples’ and ‘exponentials’.

That said, I recognize that hyperbole comes acknowledging the possibility of massive results.

Enter gen-AI.
A 100x moment.
Legit.

I don’t blame you if you eyeroll when you see words like “game changer” and “turbocharge” in modern, AI-assisted content marketing.

If you immediately assume it’s all created by AI and swipe left

Artificial intelligence (AI) is reshaping the small business automation offering tools that streamline operations, improve decision-making, and drive innovation. Yet, for many small business owners, the term 'AI' can spark a cocktail of intimidation and skepticism.

I want to take a moment to acknowledge a subject close to many of our hearts as small business owners: reclaiming time. While even merely finding more hours in the day feels impossible, how can we even BEGIN to think about enhancing the quality of every hour?

cough cough

Artificial intelligence.

Newsletters have always been an excellent format for direct communication with audiences for me and my clients. Yet, building a newsletter that captures and retains reader interest can be a challenge, especially when the goal is to stand out in a crowded inbox.

Can AI enhance personal connections? A tactile, 3-dimensional world of building community doesn’t really sound like a place where AI features!

Have you ever wondered if robots will eventually take over the creative tasks at your work? The thought of AI writing thoughtful, engaging articles or crafting compelling marketing strategies is a topic that fascinates and terrifies in equal measure.

Finding it hard to separate the fact from the sensationalism when it comes to actually implementing AI meaningfully in your content marketing?

I got you!

When Shelagh Cummins, General Partner at The Road to Seven, and power coach to women entrepreneurs, asked if I’d have a 101 workshop for her community, it was an instant yes for me!

IF you’re an entrepreneur (solo to team of 5), marketing infrastructure can get exhausting to implement day after day.

Sure, we all know mainstream AI tools like ChatGPT, Claude, and Perplexity, but did you know about Superhuman, which can help you save an hour a day on your inbox management? Or Canva, which can simplify presentations and image editing?

There’s a direct relationship between technology and entrepreneurship for many of us in the online space. And in a world where we ALREADY work virtually, go-to-market via social media and email prowess, and own IP that’s worth millions, artificial intelligence (AI) can be a once-in-decade force multiplier. 

10x, heck 100x (!!!) is possible on any factor you choose.

Ever wonder, ‘Who's Using AI?’

I do. Almost obsessively. And so I decided to find out.

Let’s dive head first into a topic crucial for small and medium-sized enterprises (SMEs) seeking to harness the potential of AI: the need to build strong AI foundations. Listen, AI is transforming the landscape of business, and SMEs are seizing the opportunity to leverage its power for growth and innovation all over the place!

The draw of artificial intelligence (AI) for small businesses is undeniable. It promises increased efficiency, sharper insights, and an edge over the competition. However, implementing AI is often easier said than done. As a small business owner, you might find yourself grappling with hurdles that seem insurmountable.

Today, we tackle the elephant in the room for small businesses: AI implementation challenges. Despite the agility and innovation small teams can offer, many are still on the sidelines, puzzled by AI integration.

For small businesses and startups, fractional teams are increasingly becoming the go-to model for managing resources efficiently.

Ever watched a magician pull off an impossible trick and thought, "If only I had that kind of magic for my business"? That's what building a custom GPT (Generative Pre-trained Transformer) feels like - conjuring up a magical digital assistant that's bespoke to your business needs.

Can AI be that Perfect Personal Assistant you’ve always dreamed of?

(Surely not?!)